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Red Dog Restaurant & Bar

An irregularly shaped concrete shell on a major thoroughfare is converted into an upscale gastropub with a raw, modern industrial aesthetic.

The businessA new high-end restaurant with a British pub influence providing an inventive take on Californian cuisine.
The spaceAn irregularly shaped setting at the base of an existing concrete office building overlooking a busy thoroughfare.
The objectiveA sophisticated, flexible gastropub space serving as both a destination restaurant and casual drop-in venue.
  • SoMa, San Francisco
  • Commercial
  • New Concept Restaurant

OUR SOLUTIONS

We maximized appeal for refined reservation-style dining and casual drop-ins.

Destination and Drop-In

Window seating, pub-style globe lamps and bold signage entice the eye of passers-by traveling between downtown and AT&T Park.

An understated design creates a chic, open warehouse vibe.

We embraced the site’s unusual asymmetrical shape with a custom bar that winds across the venue. The zigzagging design creates visual interest, with its corners serving as natural gathering points.

An irregular footprint

A long, custom bar crafted from concrete and wood follows the shape of the space.

Angled junctions create natural gathering points.

We leveraged the raw nature of the existing building and its setting in the historically industrial SoMa. An exposed concrete frame, blackened steel, patterned grey feature tiling, reclaimed wood floors and raw banquets speak to the venue’s rustic yet urban identity.

Raw materials

A steel and wood floating canopy fitted with custom acoustic panels and uniquely arranged spotlights defines the private dining area.

Minimal, understated finishes reflect the nature of the space.

A tiled inlay tracing the dining area complements the raw materials.

THE RESULT

Combining existing raw, industrial features with modern design elements, Red Dog Restaurant & Bar offers an upmarket gastropub experience on a busy thoroughfare close to downtown San Francisco. An eye-catching irregular bar encourages gathering and socialization around its many corners, while a stylish dining area defined by an overhead canopy provides a more formal setting for reservation-style dining.

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