Herb & Legend: Breaking the Stereotype
MMA worked closely with a major cannabis brand to imagine an engaging retail environment that challenges notions of what a dispensary can and should be, all while working within security concerns and regulations.
- San Francisco, CA
- Fast Casual & Retail
- Retail / Cafe
- 4,000 s.f.
The design concept fuses elements from coffeehouse, lounge, and retail typologies to create an engaging, vibey environment for exploration.
Reinventing how consumers engage with cannabis products in a healthy and captivating fashion was at the heart of this reimagined customer experience.