PHOTO TOUR 1 of 2

Proper Food

A fast-growing grab-and-go food company extends its clean, modern architectural brand across diverse locations.

The businessA takeaway food company that offers handcrafted, restaurant-quality meals for people who want to eat well on the go.
The contextA rapid rollout of new stores in a range of urban environments, from storefronts to interior retail concourses.
The objectiveA thoughtful design approach that maintains the company’s brand and makes for the quick opening and smooth operation of future locations.
10+ SAN FRANCISCO
LOCATIONS
  • San Francisco, CA
  • Commercial Interiors
  • Fast Casual, Rollout

OUR SOLUTIONS

An elegant modern aesthetic, an ergonomic flow, and direct lines of sight to the product make for an easy and efficient customer experience. To ensure brand continuity, we adapt the established palette—neutral wood, stainless steel, bright orange accents—to complement each unique space, fine-tuning so the design evolves with the company.

SIMPLE AND EFFICIENT

Clean and sleek food cases, brightly lit and visible from outside, draw customers into the store.

Bold orange accents, echoing the company’s logo, offer pops of color against the neutral palette of wood and stainless steel.

THE RESULT

Straightforward, elegant materials and thoughtfully organized interiors reflect the company’s simple, honest philosophy. Fresh and refined, each store boasts an easy, efficient environment that looks as good as its handcrafted food tastes.

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Redefine
your space

with Martinkovic Milford Architects

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