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Urban Remedy

An upstart organic food company is given a simple and unique architectural brand that embodies its philosophy of clean living.

The BusinessA rapidly growing organic food company that offers juices, cleanses and prepared meals to support health-conscious consumers.
The ContextA rollout of new locations in a variety of channels from storefront retail to kiosks and stores-within-a-store.
The ObjectiveA simple & stunning architectural identity that seamlessly dovetails with the company’s brand can be adapted to any channel.
11 Current number of Urban Remedy Stores
  • California
  • Fast Casual Rollouts
  • Multiple retail channels

OUR SOLUTIONS

To complement the exposed concrete surfaces and open ceilings of this newly constructed building, we introduced a simple palette of wood and white tile. Bright chairs add color and green plants enliven the fresh, minimalist space.

CLEAN AND NATURAL

Natural elements soften the store’s exposed concrete surfaces, creating a clean, modern space for people to gather and eat.

Live-edge wood slab wraps the clean rectangular counter

Brightly colored furnishings bring color to the neutral palette of white, wood, and concrete.

THE RESULT

Simple yet distinct, Urban Remedy’s architectural brand establishes a unique aesthetic that underscores it’s clean, natural food philosophy.

 

 

Proper Food

TYPE: Fast Casual, Rollout
LOCATION: San Francisco, CA
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with Martinkovic Milford Architects

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